Dyah and the Noorside team taking part in Permablitz, a Jogja permaculture initiative. Image, Noorside
Noorside is a lighting company specializing in combining LED technology with handmade elements like salvaged wood, carved stone and metal casting. Inspired by the Arabic word “An-Noor” which means ‘Light’, The Noorside production base is a unique house-factory concept based in the central Javanese city of Yogyakarta, Indonesia. This special region known for its art, culture and beautiful natural surrounds, is a hub for natural design and creativity.
One of Noorside’s many lamp designs. Image, Noorside
Dyah, the owner and founder of Noorside started her house factory-based lighting project in May 2013, seeing an opportunity in the market for environmentally friendly lighting products. Dyah also found that she had capabilities in terms of the design process, and a range of talent to draw on through Jogja’s traditional artisanry (have a look at the production process here) – her house-factory is located in one of the regions of Jogja that is home to several handcrafted industries from pottery, to wood carved furniture, to internationally renowned designers and artists.
I asked her a few questions about her work, whilst I was working on a previous project together with Dyah.
Noorside’s lamp textures close-up. Image, Noorside
What is your company’s commitment to social and environmental sustainability?
Our company believes that social and environmental sustainability is something individuals need to take charge of. So, in developing the design and production processes, we ensured our products were environmentally friendly – from the bases to the advanced energy-saving LED lamps. We also encourage the principles of fair trade and are engaged in local social and environmental justice issues.
I also built this company from the beginning with a commitment to employees, and local economic outcomes for the wider community.
Product being hand-carved at Noorside’s Nitiprayan house-factory. Image, Noorside
What is your favourite product?
My favorite product would be a core module of the lighting system
Can you explain a bit about LED lighting and the module as one of your favourite products?
The Module is a universal lighting device using light emitting diode (LED) system – designed with the latest environmentally friendly technology. With a power requirement of just 12 watts, equivalent to a 100 watt incandescent bulb, this allows for maximum energy efficiency and a long lifespan. In addition the module will also be accompanied by a universal adapter that enables it to work with universal voltage 110 V or 220 V.
Working with concrete provides inspiration in the creation of new textures and forms. Image, Noorside
What makes Noorside’s products stand out in the lighting market?
We are very serious in developing LED technology in our design, and as such, our products will get a place in the market because we utilise the latest in engineering design and practice whilst retaining traditional presentation qualities. We also have an amazing team of designers who will continuously create new materials and innovative designs. As a result, Noorside continuously offer new choices in sustainable design for our consumer base.
Next generation lighting: The Light-Emitting Diode (LED) is one of today’s most energy-efficient lighting technologies – this is Noorside’s LED lightbulb. Image, Noorside
To visit Noorside on the web, go to http://www.noorside.com
Or to visit their house-factory at: Ds. Nitiprayan, No. 25, RT. 01, RW. 20, Ngestiharjo, Kasihan-Bantul. Yogyakarta 55182 Indonesia
To get in contact with Dyah and the Noorside team email firstname.lastname@example.org
– Kate Grealy